COMMUNICATION PLANS
A target-oriented communication strategy
Mazzini Lab supports you in creating a complete communication plan and in line with your mission.
The working team of Mazzini Lab has transversal skills that embrace all the different disciplines of the world of communication to offer you a complete service and easily adaptable to your needs.
The skills of our team
Different knowledge is made available for the implementation of a communication plan, in particular: Digital PR; SEO and SEM; Social Media Management; Corporate communication; Marketing; Graphics and creativity.
The activities of Mazzini Lab:
Target analysis
We identify the best way to communicate the mission of the institution, taking into account the target to which it is addressed.
Planning of modalities and timing
We develop a communication plan, detailed in terms and timing.
Creation of communication material
We create all the communication material, both paper and digital according to your needs and your budget.
Relationships with the suppliers
We contact and communicate with external suppliers.
Support for the duration of the communication plan
We follow the implementation of communication initiatives, until their completion.
Preparation of a final report
We deliver a final report, with all the results obtained.
COMMUNICATION IN CRISIS SITUATIONS
Managing a crisis
Mazzini Lab supports the creation of communication plans in times of crisis for cultural institutions, also paying attention to the policies to be adopted on social media and helping its customers to maintain their credibility even in emergencies.
Mazzini Lab helps you to manage a crisis by carrying out a report of the actions taken by the institution in order to mitigate the damage and to guide the behavior of the entities involved.
Why communicate in crisis situations?
A good communication plan in crisis situations helps to generate engagement and stimulate the participation of the community in emergency management.
The activities carried out by Mazzini Lab for crisis management:
Choice of a spokesperson
We support you in choosing a spokesperson who will represent the institution in front of the public and in communicating through the media.
Internal communication with employees
We select the best internal communication modes to keep employees in the dark about what is happening and to coordinate roles and responsibilities for emergency management.
Credibility and trust
We implement a communication plan for the outside world to disseminate the actions that are being taken, maintain its credibility and inspire confidence.
